Order
 

1(888) 302 2271 1(877) 741 7256

Essay

B2B vs. B2C

Essay specific features

 

Issue:

Business

 

Written by:

Paul B

 

Date added:

August 3, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1141

 

Was viewed:

3034 times

 

Rating of current essay:

 
Essay content:

Marketing techniques differ between B2B and B2C. There are differences if a person is purchasing something for themselves or purchasing for a company. The emotional experience is different. B2B will depend on relationship building marketing efforts. Even though the marketing programs can remain the same (direct marketing, events, internet marketing, public relations, advertising, recommendations (word of mouth), other areas are different such as execution...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The strategy after this first step changes between the two. The following table is a summary of the differences between B2B and B2C marketing. B2B ? Relationship driven ? Value of the relationship is maximized ? Small target market ? More steps in buying process ? longer sales cycle ? Personal relationship creates brand identify ? Educational and knowledge building activities ? Subjective/rational buying decision based on business value B2C ? Product driven ? Value of transaction is maximized ? Large target market ? Single step purchase process, short sales cycle ? Imagery and repetition create brand identify ? Merchandising and point of purchase activities ? Emotional buying decision based on desire, cost or status ? (Murphy, 2006) B2B Even though the ultimate goal of B2B marketing is to change prospects into customers, the process is longer and more involved...
displayed 300 characters

General issues of this essay:
An Analysis of the Relationship between Job Tenure and Sales Analysis of Marketing Activities and Strategies of Play TV Building an Online Sales System Case Study: Inductotherm Customer Relationship Building Cycle Company Marketing Advice Activities PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives sales and marketing How an Architectural Intention Was Embodied in the Pyramids of Giza: A Relationship Between the Building and Geometry Communication and building Team Dynamic How can the knowledge of the Gestalt Laws of Gestalt Pshychology help a visual communication designer to produce more effective designs? Team Building & Communication Value Aligning Activities To Obtain Increase In Sales And Productivity Building the Sense & Respond Company
 

Related essays:

x
Services