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Essay

B2B vs. B2C Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Jacqueline V

 

Date added:

August 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1357

 

Was viewed:

2773 times

 

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Essay content:

Marketing can be broken down into two areas, between businesses and individual customers (B2C) and between businesses and businesses (B2B). When most people think of marketing, they picture consumer products being promoted through large advertising campaigns. While that area might be publicly perceived to be the largest area in marketing, the (B2B) market is actually much larger...
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When most people think of marketing, they picture consumer products being promoted through large advertising campaigns. While that area might be publicly perceived to be the largest area in marketing, the (B2B) market is actually much larger. According to researchers, "forecasters expect domestic B2B purchases will total several trillion a year" compared to "$269 billion expected [for] 2005" (American Marketing Association, 2006)...
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