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B2B vs. B2C marketing
Essay specific features
Written by:
Erma B
Date added:
February 22, 2017
Level:
University
Grade:
A
No of pages / words:
2 / 324
Was viewed:
7256 times
Rating of current essay:
Essay content:
They are focused on attracting businesses to hire them for a job or to promote the great work they have done with another company.
An example of how one company markets both a B2B and a B2C site is that of a travel company called Sabre Holdings, whose business customers include travel agencies, airlines, and travel consolidators...
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They also sell to the public through Travelocity.com.
B2C
On a B2C site, the customer is inundated with colorful flashing graphics or banners seeking to attract hits and bring traffic to the website. Often, the banner pops up in front of what the user it viewing as a distraction. Easily visible "sale" priced items are used to reel in the customer...
displayed 300 characters
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