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B2b Vs. B2c Marketing
Essay specific features
Written by:
Star M
Date added:
November 1, 2012
Level:
University
Grade:
A
No of pages / words:
3 / 802
Was viewed:
2788 times
Rating of current essay:
Essay content:
SEO's goal in the B2C environment is usually to generate an online sale in a single visit. Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process. (Searchnewz 2007)
This, however, is unrealistic for most business-to-business marketers, whose products and services are generally not acquired in an e-commerce environment...
displayed 300 characters
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Ideally, searchers find a high-ranking site in the search engine results and navigate quickly from the landing page through a prescribed channel, ultimately through the shopping cart and checkout process. (Searchnewz 2007)
This, however, is unrealistic for most business-to-business marketers, whose products and services are generally not acquired in an e-commerce environment...
displayed 300 characters
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