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b2b vs b2c marketing differences

Essay specific features

 

Issue:

Business

 

Written by:

Martin B

 

Date added:

November 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 818

 

Was viewed:

8007 times

 

Rating of current essay:

 
Essay content:

This paper will outline these differences between the two types of e-commerce business transactions. "Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market." (ExtraVision, n.d., p. 1) "Consumer competition can be a lot fiercer, with customer loyalty a constant battle...
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This paper will primarily focus on e-mail marketing. E-mail marketing is different when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways are: · Distance from click to sale · Permission · Copyrighting Challenge · Lists · B2B: the more interesting option (p...
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