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B2C and B2B Marketing Comparison

Essay specific features

 

Issue:

Business

 

Written by:

Cynthia R

 

Date added:

October 21, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 973

 

Was viewed:

9860 times

 

Rating of current essay:

 
Essay content:

There is less branding, or at least a different kind. It is not so much an emotional connection as an intellectual connection. B2C sites are more entertainment. They often change with promotions and products, and are made simpler for ease of navigation for the common user. The major characteristic of B2B is that companies attempt to automate the selling and buying processes in order to improve it...
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They often change with promotions and products, and are made simpler for ease of navigation for the common user. The major characteristic of B2B is that companies attempt to automate the selling and buying processes in order to improve it. The major characteristic of B2C is that companies try to create a direct relationship with consumers without the involvement of distributors, wholesalers and dealers...
displayed 300 characters

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