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Essay specific features
Written by:
Juanita L
Date added:
April 19, 2013
Level:
University
Grade:
A
No of pages / words:
3 / 623
Was viewed:
2729 times
Rating of current essay:
Essay content:
Grouping or segmenting customers by attributes such as gender, region, generation and ethnic background help retailers in many ways. Key figures of the UK Retail Market. In 2004, UK retail sales reached approximately 246 billion (British Retail Consortium). The retail industry, generally, continues to show positive signs of growth...
displayed 300 characters
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Major players in the UK. Currently, UK’s top retailers are: Tesco (1st in the UK and 2nd largest in Europe, after France’s Carrefour); (Retail Industry; Marketing Prof) Asda; Waitrose; Morrisons; Sainsbury’s; M&S. In this essay, apart from Allders Department Stores, we will focus on the marketing strategies of two other major British department stores: Marks & Spencer and Debenhams...
displayed 300 characters
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