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Essay specific features

 

Issue:

Business

 

Written by:

Juanita L

 

Date added:

April 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 623

 

Was viewed:

2723 times

 

Rating of current essay:

 
Essay content:

Grouping or segmenting customers by attributes such as gender, region, generation and ethnic background help retailers in many ways. Key figures of the UK Retail Market. In 2004, UK retail sales reached approximately 246 billion (British Retail Consortium). The retail industry, generally, continues to show positive signs of growth...
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Major players in the UK. Currently, UK’s top retailers are: Tesco (1st in the UK and 2nd largest in Europe, after France’s Carrefour); (Retail Industry; Marketing Prof) Asda; Waitrose; Morrisons; Sainsbury’s; M&S. In this essay, apart from Allders Department Stores, we will focus on the marketing strategies of two other major British department stores: Marks & Spencer and Debenhams...
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