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Background & Situation Analysis of Sony-Ericsson

Essay specific features

 

Issue:

Business

 

Written by:

Edwin W

 

Date added:

January 26, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

22 / 6145

 

Was viewed:

553 times

 

Rating of current essay:

 
Essay content:

Sony Ericsson’s already low market shares began to drop rapidly and the company was losing money. On the other hand, the much anticipated Sony Ericsson T68i phone was introduced and was a major hit. It was the first GSM/GPRS (global system for mobile communications/general packet radio service) color screen handset...
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Its Bluetooth technology was also the first of its kind, allowing wireless connections to headsets and PC synchronization. One of the accessories included a snap-on digital camera, which has become quite popular and a must for all new models. In the past year, Sony Ericsson has seen a revival in the company as they continue to introduce new revolutionary devices such as the P800 and T610 and set new standards...
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