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Essay

Barbie: The American Girl Goes Global

Essay specific features

 

Issue:

Business

 

Written by:

Scot M

 

Date added:

February 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 659

 

Was viewed:

6223 times

 

Rating of current essay:

 
Essay content:

Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie. In Brazil, Barbie has competition from local rival which has lower price and more realistic. However, Mettel found that they did not need a total overhaul their product to be successful, For example, Mettel launched Barbie with a painted head spot and dressed in Sari with universal Barbie in India...
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They adapted Barbie to Japanese culture and realized that Japan’s market prefers well known American Barbie. Finally, partnership strategies had been eliminated but still Mettel had a huge success with 31% of total revenue. In brief, Global strategies are partnerships that adapt it product to local taste, economic condition and pricing...
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General issues of this essay:
Barbie: The American Girl Goes Global Barbie: The American Girl Goes Global Case Analysis Mattel Distribution of Mattel Entering the Japanese Market Mattel Corporation and Emotional Intelligence Mattel Inc. Stock Mattel Inc.: A Financial Journal Mattel Mattel Mattel Supply Chain Analysis of Mattel Mattel Inc. Stock Mattel's Product Safety Mattel
 

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