Order
 

1(888) 302 2271 1(877) 741 7256

Essay

Barbie: The American Girl Goes Global

Essay specific features

 

Issue:

Business

 

Written by:

Louie C

 

Date added:

October 15, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 305

 

Was viewed:

5607 times

 

Rating of current essay:

 
Essay content:

Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie. In Brazil, Barbie has competition from local rival which has lower price and more realistic. However, Mettel found that they did not need a total overhaul their product to be successful, For example, Mettel launched Barbie with a painted head spot and dressed in Sari with universal Barbie in India...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

They adapted Barbie to Japanese culture and realized that Japan’s market prefers well known American Barbie. Finally, partnership strategies had been eliminated but still Mettel had a huge success with 31% of total revenue. In brief, Global strategies are partnerships that adapt it product to local taste, economic condition and pricing...
displayed 300 characters

General issues of this essay:
Barbie: The American Girl Goes Global Barbie: The American Girl Goes Global Case Analysis Mattel Distribution of Mattel Entering the Japanese Market Mattel Corporation and Emotional Intelligence Mattel Inc. Stock Mattel Inc.: A Financial Journal Mattel Mattel Mattel Supply Chain Analysis of Mattel Mattel Inc. Stock Mattel's Product Safety Mattel
 

Related essays:

x
Services