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Essay

BARBIE TO TOUT MASS APPEAL

Essay specific features

 

Issue:

Business

 

Written by:

Patrick L

 

Date added:

May 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 354

 

Was viewed:

8070 times

 

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Essay content:

This spring, Barbie and MAC Cosmetics introduced a color cosmetics collection, called Barbie Loves MAC, for adults and a $35 MAC Barbie, which were sold in department stores and MAC boutiques. The effort got off to a robust start. Dickson noted that MAC Cosmetics sold through 70 percent of two months' worth of inventory in two weeks, and some items, including Rocking Chick Lipstick, sold out within days...
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The effort got off to a robust start. Dickson noted that MAC Cosmetics sold through 70 percent of two months' worth of inventory in two weeks, and some items, including Rocking Chick Lipstick, sold out within days. "The cultural news that we created with the Barbie Loves MAC Collection proved the timing was right to connect back to the mass market and to the youth [heritage] of the brand," said Dickson...
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