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Essay

Barilla SpA

Essay specific features

 

Issue:

Business

 

Written by:

Hazel K

 

Date added:

June 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 424

 

Was viewed:

9017 times

 

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Essay content:

This solution that allows Barilla to see end customer demand and then force their own inventory down onto their suppliers is a "band-aid" solution at best, and a way to increase their own profits at their customers' expense at worst. It won't address the underlying manufacturing mismatch that Barilla has created...
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Their objections that distributors would stock more of their competitor's products are right on and must be clearly explained to Maggiali. Further, they are right to work with distributors to fight against the dangerous JITD program. Maggiali must be shown the light regarding the manufacturing process, or shown the door...
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