Barilla Spa

Essay specific features

 

Issue:

Business

 

Written by:

Sean G

 

Date added:

April 18, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 828

 

Was viewed:

6885 times

 

Rating of current essay:

 
Essay content:

In the current mode of operation each vendor tries to minimize his variance which increases as we move up the supply chain leading to huge fluctuations at the production unit. Sporadic sales promotions by Barilla are also affecting the demand. This leads to increased demand for the items on promotion and because of the lack of effective forecasting techniques used to predict this increase, the existing inventory for these items is affected...
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The volume discounts given to distributors may be forcing them to order in quantities that are too large, aggravating the problem by increasing the variability in demand. Further, the current mode of operation gives sales representatives incentives on achieving sales targets in “canvass” periods which are typically 4-5 weeks...
displayed 300 characters

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