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Battle In Broadcasting
Essay specific features
Written by:
Steve M
Date added:
October 20, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 973
Was viewed:
5440 times
Rating of current essay:
Essay content:
The fundamental elements of Sirius XM Radio were essentially to promote the newest technological advancement product of radio which is what the company offered. This product was offered to every demographic without a specific market niche that it was geared towards. Having such a broad marketing strategy meant that the company would have to have a vast selection of music varieties as well as talk shows and sports station to satisfy every demographic...
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Having such a broad marketing strategy meant that the company would have to have a vast selection of music varieties as well as talk shows and sports station to satisfy every demographic. Since these two companies have conjoined as one, XM/Sirius have been able to essentially monopolized the satellite radio market in an effort both raise brand awareness and to increase subscriptions in an effort to bring both companies out of the red...
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