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Battle of Brands
Essay specific features
Written by:
Tomas F
Date added:
December 13, 2016
Level:
University
Grade:
B
No of pages / words:
7 / 1806
Was viewed:
7621 times
Rating of current essay:
Essay content:
These words encompass the whole ethos behind investment in branding.
Manufacturers with their financial prowess invest huge amount of money to make their brand name visible to the consumers against its competitors. This huge spending, if successful may ensure a strong brand and a loyal customer base...
displayed 300 characters
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This was ensured by outsourcing production activities of their products to other manufacturers. This naturally left the retailers to concentrate more on marketing their product and developing their brands rather than focusing on production. These retailer made brands were known as private brands.
Retailer’s brands gained prominence after the entry of discount stores like Kmart and Wal-Mart during the 1960’s...
displayed 300 characters
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