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Bausch & Lomb
Essay specific features
Written by:
Donna M
Date added:
October 7, 2016
Level:
University
Grade:
A
No of pages / words:
8 / 2182
Was viewed:
4409 times
Rating of current essay:
Essay content:
The goal of changing the organizational structure of these three regions is to increase sales growth internationally and decentralize responsibility away from headquarters to field operations.
Case Synopsis
Company Background: The company was originally started in 1853 by John Bausch in Rochester, New York...
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The small store excelled because Bausch discovered Vulcanite, a hard rubber substance, which replaced the frames of many standard optical products. By the 1920s, the company grew to several different capacities: producing microscopes, binoculars, telescopes, and eventually Ray-Ban sunglasses. Market capabilities were furthered with the buyouts of several small companies, and the company grew to sales exceeding $100 million in 1966...
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