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BAY CITY STEAM FITTINGS,INC
Essay specific features
Written by:
Holly J
Date added:
October 3, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1213
Was viewed:
2183 times
Rating of current essay:
Essay content:
The Bay City products were known immediately for quality workmanship, and a low need for maintenance upkeep. Bay City never really developed a good marketing plan as the word of their products was spread word of mouth and the sales representatives were "old school", not pro active or very forward thinking...
displayed 300 characters
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They were ripe for picking and Jackson Shipping in "Hot-lanta" was lurking on Bay City Steam Fittings horizon.
II. CORPORATE STRATEGY
In the early years, the company's expertise was entrenched in manufacturing processes and product quality. While embracing these qualities as its roots, the company attempted to develop a distribution and marketing plan...
displayed 300 characters
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