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BCG matrix

Essay specific features

 

Issue:

Business

 

Written by:

Melissa B

 

Date added:

October 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 385

 

Was viewed:

8222 times

 

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Essay content:

D (1996) criticises the approach from three aspects. • acmillan, H and Tampoe, M, (2000) point out that Portfolio analysis may have some of the more important snags in practice. • Wensley(1981) points out that in BCG matrix there are problems of market definition and measurement. • Wind and mahajian(1981) believe that BCG matrix is a rigid framework and has no adaptability...
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D (1996) criticises the approach from three aspects. • acmillan, H and Tampoe, M, (2000) point out that Portfolio analysis may have some of the more important snags in practice. • Wensley(1981) points out that in BCG matrix there are problems of market definition and measurement. • Wind and mahajian(1981) believe that BCG matrix is a rigid framework and has no adaptability...
displayed 300 characters

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