The
options for many companies is to phase these products out, however some organisation
do go for the strategy of re-inventing and injecting new life into the product. (see Heinz
Case Study)
Question Mark/Problem Child
These are products with low market share but operate in high market growth rates... displayed 300 characters
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The
company puts a lot of resources in this product in the hope that it will eventually increase
market share and generate cash returns in the future.
Star
Stars have high market shares that operate in growing markets. The product at this stage
should be generating positive returns for the company... displayed 300 characters
