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BCG Matriz

Essay specific features

 

Issue:

Business

 

Written by:

Alessandra W

 

Date added:

February 2, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2042

 

Was viewed:

5114 times

 

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Essay content:

At more or less the same time they started to see an increase in resorts being established in the area. They responded to this increase by substantially increasing their advertising spend and by hiring agents from overseas to market their hotel. The travel industry in South Africa was transforming rapidly...
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South Africa essentially opened its borders and became a sort-after destination for international travellers. This was partly due to its natural beauty but also because the rand was not strong against other international currencies allowing international visitors to travel cheaply to and in South Africa...
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