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Essay

Bear Creek Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Leo S

 

Date added:

November 8, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1030

 

Was viewed:

7788 times

 

Rating of current essay:

 
Essay content:

The marketing plan revealed a strong need for an advertising plan and expansion to cater to a greater segment of the golf market. Situation Analysis: Bear Creek must consider expanding to other marketing segments and where to put more resources into advertising. There is a growing interest of golf nationally and especially in the Dallas/Fort Worth area...
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Dallas has an abundant supply of customers in all market segments. The geographic location permits business operations 10 months out of the year. Unfortunately there is also considerable competition in the area including both high and low budget ranges with varying services. Dan and George have a potential edge over the competition because they offer the only Class A PGA level instruction in the area...
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