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Beer Industry Analysis
Essay specific features
Written by:
John S
Date added:
July 25, 2011
Level:
University
Grade:
B
No of pages / words:
1 / 265
Was viewed:
5064 times
Rating of current essay:
Essay content:
Currently, the United States beer industry is characterized by flat consumption trends and this is primarily due to greater alcohol awareness, slow population growth and an aging population. The rivalry among existing competitors in the beer industry is definitely strong. The demand for the product is decreasing, which makes it more competitive when trying to gain market share...
displayed 300 characters
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The demand for the product is decreasing, which makes it more competitive when trying to gain market share. Switching costs are also very low for consumers, and because of that competition is very intense to gain new market share.
Potential new entrants: In the beer industry, barriers to entry would definitely be high due to the legal costs and the manufacturing and distribution economics of scale required to effectively compete in such a large market...
displayed 300 characters
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