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Behavior
Essay specific features
Written by:
Dorothy J
Date added:
August 26, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 305
Was viewed:
5967 times
Rating of current essay:
Essay content:
And Advertising.com seems to be doing some new and interesting things since they were acquired by AOL Time Warner.
With these market leaders looking to stake new claims in the behavioral marketing space, we need to ask some questions. Most importantly, what can be done now that couldn't be executed a year ago? I'd also like to explore how each company addresses the scalability issues that make behavioral marketing such a great idea on paper, but so challenging to execute in real-life situations...
displayed 300 characters
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Most importantly, what can be done now that couldn't be executed a year ago? I'd also like to explore how each company addresses the scalability issues that make behavioral marketing such a great idea on paper, but so challenging to execute in real-life situations.
There are new ways to use behavioral data emerging every day...
displayed 300 characters
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