Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Dorothy J

 

Date added:

August 26, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 305

 

Was viewed:

5967 times

 

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Essay content:

And Advertising.com seems to be doing some new and interesting things since they were acquired by AOL Time Warner. With these market leaders looking to stake new claims in the behavioral marketing space, we need to ask some questions. Most importantly, what can be done now that couldn't be executed a year ago? I'd also like to explore how each company addresses the scalability issues that make behavioral marketing such a great idea on paper, but so challenging to execute in real-life situations...
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Most importantly, what can be done now that couldn't be executed a year ago? I'd also like to explore how each company addresses the scalability issues that make behavioral marketing such a great idea on paper, but so challenging to execute in real-life situations. There are new ways to use behavioral data emerging every day...
displayed 300 characters

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