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Essay

Behihana

Essay specific features

 

Issue:

Business

 

Written by:

Harry J

 

Date added:

September 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 648

 

Was viewed:

8003 times

 

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Essay content:

More than 100,000,000 meals have been served since 1964. By bringing Japanese food into the mainstream and pioneering its "eatertainment" style of presentation, Benihana has also paved the way in America for the popularity of other Japanese cooking styles and food products. This incredible American success story really had its roots in Japan right after the war...
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At that time, Yunosuke Aoki, a samurai descendant and a popular Japanese entertainer together with his wife Katsu, opened a small coffee shop in Tokyo. A red flower, found in the neighbourhood streets gave the Aoki's the inspiration for the restaurant's name - Benihana - which in Japanese means "red flower...
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