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Essay

Ben And Jerry's Marketing Strategies

Essay specific features

 

Issue:

Business

 

Written by:

Bruce W

 

Date added:

May 18, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

10 / 2686

 

Was viewed:

3103 times

 

Rating of current essay:

 
Essay content:

This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavors of the new ?§Smooth, No Chunks?? ice cream line. Ben & Jerrys selling, general and administrative expenses increased approximately 28% to $36...
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This increase might reflect the increase in marketing and selling expenses and the increase in the companys administrative infrastructure. Ben & Jerry's loss was not solely due to their employee orientated approach, but they appeared to have taken out a vast amount of capital lease in their aim to automate their production to keep up with the intense competition...
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