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ben and jerrys
Essay specific features
Written by:
Jason P
Date added:
September 14, 2015
Level:
University
Grade:
A
No of pages / words:
5 / 1390
Was viewed:
6135 times
Rating of current essay:
Essay content:
The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome, natural ingredients and promoting business practices that respect the earth and the environment".(1)
This company is known to be a monopolistically competitive, because there are still many firms and consumers, just as in perfect competition, but they still have control over what price they charge in their company, because Ben and Jerry's ice cream is differentiated from the other ice cream companies and they provide a lot of non price competition which will be mentioned later in the paper...
displayed 300 characters
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While playing together, neither realized what the future would hold in store and ultimately changed their lives forever. By 1977, Ben and Jerry moved to Burlington, Vermont and enrolled in an ice cream making class at Penn State, which required a tuition fee of only five dollars. After their exceptional performance in the class, the two made a $12,000 initial investment on May 5, 1978 to open their first ice cream shop in Burlington...
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