Ben & Jerry's

Essay specific features

 

Issue:

Business

 

Written by:

Thomas T

 

Date added:

March 12, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1191

 

Was viewed:

1109 times

 

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Essay content:

In 1985, they introduced New York Super Fudge Chunk®, a flavor suggested by a writer from New York City. Throughout the years, they have continued to introduce new flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their "Cowmobile", a modified mobile home used to distribute free scoops of ice cream in a unique cross-country marketing drive...
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Unfortunately, the vehicle burned to the ground outside Cleveland, but everyone escaped unharmed. Ben said it looked like "the world's largest baked Alaska." Undaunted they resurrected the idea the following year with "Cow II", once again going cross country giving away free scoops. That same year, at the suggestion of two "DeadHeads' from Portland Maine, Ben and Jerry introduced the first ice cream named for a rock legend, Cherry Garcia...
displayed 300 characters

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