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Essay

Benetton

Essay specific features

 

Issue:

Business

 

Written by:

Elizabeth D

 

Date added:

June 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3583

 

Was viewed:

9502 times

 

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Essay content:

After years of controversy over ads such as AIDS, war, interracial relationships, and priests kissing nuns, it may be time for Benetton to campaign about something other than controversial social issues, like clothes. On January 1, 2000, Benetton's new advertising campaign wasn't about sweaters or pants, but about convicted murderers that are on death row...
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On January 1, 2000, Benetton's new advertising campaign wasn't about sweaters or pants, but about convicted murderers that are on death row. The "death row" ads feature portraits of American death row inmates in prison uniforms with the slogan "Sentenced to Death". The ads give the inmate's name, date of birth, crime, and expected method of execution...
displayed 300 characters

General issues of this essay:
Benetton Benetton & Volkswagen Benetton Group Benetton history and CSR Benetton Benetton Benetton Benetton Benetton benetton a brief critique benetton benetton CSR - benetton Benetton benetton
 

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