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Bertelsmann AG Financial Analysis

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Issue:

Business

 

Written by:

Nancy H

 

Date added:

September 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2548

 

Was viewed:

4464 times

 

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Essay content:

At the time of his death in 1887, the staff had grown to 60. Next to head the company was Johannes Mohn, son-in-law of Heinrich. The company's growth slowed during this period and the focus was redirected to theological subjects. In 1910 he introduced paid vacation to the company. By 1921, when he turned control of the company over to his son Heinrich, the company had grown to 85 people...
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New marketing channels were added as the readership became more mainstream in the late 1920's. On the verge of World War II, the company moved from classical literature and fiction to include books with militaristic themes and eventually published books with nationalistic, racial and anti-Semitic content...
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