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Essay

Best Buy on Multi-channel Retailing

Essay specific features

 

Issue:

Business

 

Written by:

Eric M

 

Date added:

August 28, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 455

 

Was viewed:

3839 times

 

Rating of current essay:

 
Essay content:

The secret is sharing. Analogy to your organization: Are people pointing fingers? Is there an internal channel conflict? Do you hear people say things like?you shouldn't be on our P&L?there shouldn't be online only promotions?or from the other perspective?we're the younger, smarter brother, we're growing faster, etc...
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Share the money. -All the stores get credit for the revenue and profits from BestBuy.com. 2. Share the data between the different channels. -For example, we break out web analytics by different customer segments on the web and share that data with the stores (for instance, on the web, BB can see a certain segment looks for Star Wars, WWE, Webcams, etc...
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General issues of this essay:
Geek Squad The Customer Comes Second A Critical Evaluation of Multi-Channel Retailing in the UK Today A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Best Buy on Multi-channel Retailing Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Needs Customer force Data mining in customer acquisition Retailing Characteristics Of Fast Food Stores And Their Impact On Customer Sales And Satisfaction Cross Function Task Force The Corrections Task Force Project: Memorandum Task Force Interest Group Airbus's New Support Strategy Values Customer Service Internship Experience Customer Tech support
 

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