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Beyond Lean Manufacturing
Essay specific features
Written by:
Agatha P
Date added:
November 16, 2014
Level:
Grade:
A
No of pages / words:
76 / 21252
Was viewed:
5914 times
Rating of current essay:
Essay content:
‘It has been argued that business strategy and manufacturing (operational) flexibility affect the performance of an organization’ (Gupta & Somers, 1996), hence to achieve their objectives and goals, organizations have for many years relied on continuously improving their business and operational strategies, to reduce cost whilst improving quality and customer satisfaction in a bid to attain higher business result...
displayed 300 characters
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Production/operational Strategies like Total quality Management (TQM), Six Sigma, Statistical Process Control (SPC), have been combined with Marketing and other Organizational Strategies like benchmarking, ‘defensive marketing’ (Fornell & Wernerfelt, 1987), management of change and so on, in a bid to achieve a better way of selling...
displayed 300 characters
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