Order
 

1(888) 302 2271 1(877) 741 7256

Essay

BIC Case

Essay specific features

 

Issue:

Business

 

Written by:

Alexander A

 

Date added:

October 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 725

 

Was viewed:

595 times

 

Rating of current essay:

 
Essay content:

Since this configuration is the first of its kind, careful consideration has been given by BiC for the positioning of this shaver. Two options remain attractive and are under consideration. The first option for BiC is to offer the new shaver as a mainstream product at a lower price (in the premium category) to maximize unit volume and revenues...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

The second option is to position the shaver as a sensitive skin niche product at a higher premium price. In this case, unit volume and revenues will be lower than the mainstream configuration, but overall profit will be maximized. Mainstream Market Positioning the new shaver in the mainstream market is a sound strategy for BiC...
displayed 300 characters

General issues of this essay:
A Review And A Conceptual Framework Of Prestige-Seeking Consumer Behavior Capital Asset Pricing and Discounted Price Flow Models Consumer Research Stats Case Analysis Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Economics - Product Pricing & Costs Product And Pricing Decisions Starbucks Product Pricing Product Pricing Product pricing component product pricing: economics beef industry TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... A Conceptual Framework Of Prestige-Seeking Consumer Behavior Wal Mart Pricing to Maximize Profits Consumer Appeal knitwear product quality analysis and development of SPC plan
 

Related essays:

x
Services