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Essay

Bingo Chips Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Clara M

 

Date added:

February 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1024

 

Was viewed:

4413 times

 

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Essay content:

The other was the Haldiram group with 25 percent of the market share. The organized snacks category is subdivided into the Traditional segment (Bhujia,Chana etc) dominated by Haldiram. The second category is the Western segment(potato chips,cheese balls,puffs etc) and the Finger snacks segment which is an adaptation of traditional snacks to the western format...
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The latter two categories are dominated by the Frito Lay group. ITC has launched an aggressive marketing campaign to gain entry into and capture a sizeable market share in the extremely competitive world of snack foods. The success of Bingo’s marketing strategy can be attributed to the following 4 Ps:- 1...
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