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biopure swot analysis
Essay specific features
Written by:
Carolyn N
Date added:
December 23, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 780
Was viewed:
3556 times
Rating of current essay:
Essay content:
The company's main weakness is that it has not received FDA approval for Hemopure, and there are other competitors that could beat Biopure to the market with their own version of a blood substitute. Another weakness is that Biopure has not done an extensive study to see how accepting the current market is to a human blood substitute, when in fact the blood donation system that is serving the market is accepted practice at this time...
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The release of this product will allow Biopure to generate positive brand equity about the new technology that will in turn promote the future release of Hemopure after the FDA approval. This buzz will allow physicians and hospitals to learn more about the lifesaving benefits as well as cost savings that this product has...
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