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Essay

Black and Decker

Essay specific features

 

Issue:

Business

 

Written by:

Charles N

 

Date added:

August 1, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2512

 

Was viewed:

5683 times

 

Rating of current essay:

 
Essay content:

To get back into competition with Makita, B&D would have to answer several questions about their brand and identity, specifically: 1. Is the Professional-Tradesmen segment worth pursuing? 2. What is the problem with B&D's image? 3. How should B&D change their image to positively affect the Tradesmen market? 4...
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Is the Professional-Tradesmen segment worth pursuing? 2. What is the problem with B&D's image? 3. How should B&D change their image to positively affect the Tradesmen market? 4. What factors come into pricing this new brand? 5. What outlets should B&D use to market and sell their products to tradesmen? Brand perception can be one of the biggest factors in a company's success or failure...
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General issues of this essay:
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