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Essay

Black & Decker

Essay specific features

 

Issue:

Business

 

Written by:

Ozie H

 

Date added:

April 4, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1298

 

Was viewed:

1947 times

 

Rating of current essay:

 
Essay content:

Tradesmen viewed Black & Decker tools more for home use than being subjected to demands of the job site. This was a perception issue that was hurting Black & Decker big way. Distribution Channel: It is also evident from the data (Exhibit 2) that Black & Decker lacked in capitalizing one of the most profitable distribution channels i...
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Membership Club. On the other hand, Makita who distributed its product through membership clubs, in which Black & Decker did not take part in, proved to be very successful channel (85%) for Makita. Color: I believe that the unremarkable grey color did not help Black & Decker. The color was another factor that was strongly linked to the Black & Decker's image...
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