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Black & Decker

Essay specific features

 

Issue:

Business

 

Written by:

Sharon R

 

Date added:

December 25, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1098

 

Was viewed:

3832 times

 

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Essay content:

In this segment, B&D is not generating profits and, at the same time, retailers want more advertising allowances and rebates. Analysis The U.S. power tools market is divided into three segments: Consumer (home use buyers), Professional-Tradesmen (P-T) (contractors who purchase their own tools), and Industrial (procuring professional buying in large quantities for industrial usage)...
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The P-T segment is the one experiencing the largest growth potential. B&D is one of the most powerful brands in power tolls. Its products are generally regarded to have high quality. B&D currently has 45% of the Consumer and 20% of the Industrial markets. However, in the P-T segment B&D holds only 9% of the market and is in near parity with Milwaukee Electric (10%) and trails Makita, which has captured 50% of the market...
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