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Essay specific features
Written by:
Sharon R
Date added:
December 25, 2016
Level:
University
Grade:
A
No of pages / words:
4 / 1098
Was viewed:
3830 times
Rating of current essay:
Essay content:
In this segment, B&D is not generating profits and, at the same time, retailers want more advertising allowances and rebates.
Analysis
The U.S. power tools market is divided into three segments: Consumer (home use buyers), Professional-Tradesmen (P-T) (contractors who purchase their own tools), and Industrial (procuring professional buying in large quantities for industrial usage)...
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The P-T segment is the one experiencing the largest growth potential.
B&D is one of the most powerful brands in power tolls. Its products are generally regarded to have high quality. B&D currently has 45% of the Consumer and 20% of the Industrial markets. However, in the P-T segment B&D holds only 9% of the market and is in near parity with Milwaukee Electric (10%) and trails Makita, which has captured 50% of the market...
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