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black & decker

Essay specific features

 

Issue:

Business

 

Written by:

James W

 

Date added:

September 12, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1361

 

Was viewed:

2210 times

 

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Essay content:

Superior growth opportunities seemed to be emerging in this segment which was growing at 9% growth rate. Power Tools Market: The Power Tools market in the U.S was a $1.5 billion market with three segments: Professional-Industrial Tools, Professional-Tradesmen Tools and Consumer Tools. In the Consumer Tools segment the targeted consumers were people who bought tools for their own home use...
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This segment represented the second largest segment in the power tools market with a growth rate of only 7%(exhibit 1). The largest of the three segments was the Professional-Industrial segment which targeted commercial contractors, however this segment has been showing no growth. Opportunity exists in the Professional-Tradesmen segment which has been growing at 9% growth rate...
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