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Essay

Blarney Stone Enterprises Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Douglas W

 

Date added:

April 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 560

 

Was viewed:

9175 times

 

Rating of current essay:

 
Essay content:

After receiving support from the Irish Government Trade Promotion Agency the company started to attend international trade shows, analyzing costumer behavior and identifying possibles ways of entering the market. Some years later, they decided to approach the biggest market (USA&UK) by opening sales offices in New York and then in London...
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They also began to develop a website as "their international product window for their product range". But in 2001 Declan's decision was to close both NY and London offices to cut the costs of sales and develop a better website to provide more support to both retailers and distributors.By 2005 Declan was trying to decide what should be the strategic direction of the company...
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