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Essay

Blockbuster Video Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Chad S

 

Date added:

March 17, 2016

 

Level:

University

 

Grade:

 

No of pages / words:

6 / 1532

 

Was viewed:

7005 times

 

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Essay content:

Most importantly, 70 percent of the population in the United States lives within ten minutes of a Blockbuster store. Category killers, however, usually attract customers from far distances. Because most customers are ten minutes away, small businesses in competition will fail. A recent marketing campaign has been the promotion of DirecTV, a digital satellite service alternative to cable television...
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Also, an alliance with Radio Shack has been in effect promoting new technologies. To compete against the up rise of online rental services, Blockbuster has been testing online rental services which allow customers to reserve and rent videos from specific stores. The other services retailer is West Coast Video, a Philadelphia-based company that was once a supreme challenger to Blockbuster...
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