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Essay

Blue Ocean

Essay specific features

 

Issue:

Business

 

Written by:

George J

 

Date added:

October 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 474

 

Was viewed:

8383 times

 

Rating of current essay:

 
Essay content:

Industry structural conditions are given and firms are forced to compete within them. Companies are at the mercy of economic forces greater than themselves Reconstructionist view. Assumes market boundaries and industries can be reconstructed by actions and beliefs of industry players. Creating a Blue Ocean of Innovation Part One: Blue Ocean Strategy: Competing in overcrowded industries is no way to sustain high performance...
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The real opportunity is to create blue oceans of uncontested market space. Step one: Find a Blue Ocean. A Blue Ocean can be created (1) by creating all new industries (eBay) or (2) when a firm alters the boundaries of an existing industry (Cirque du Soleil) Step Two: Exploit and protect Blue Oceans Value: offering something not offered before...
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