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Essay

BMW

Essay specific features

 

Issue:

Business

 

Written by:

Heather W

 

Date added:

March 10, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1908

 

Was viewed:

7035 times

 

Rating of current essay:

 
Essay content:

However, in a long-term purchase such as these, there is a need for more substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company...
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These can be seen as aimed at the market place that is not also sensitive to price, and as such we must argue that the market positioning may be seen as a strength as there will not be such a reaction if the economic conditions change. The customers that are in the target group are happy to pay a premium price for what they perceive as a premium product (Thompson)...
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