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Bmw - An Emotional Brand
Essay specific features
Written by:
John G
Date added:
September 14, 2016
Level:
University
Grade:
A
No of pages / words:
11 / 3053
Was viewed:
1076 times
Essay content:
This essay gives a brief analysis on BMW, one of the leading brands in the industry and how they effectively use marketing as a tool to achieve the status they enjoy now. Even though BMW produces various automobiles including motorbikes and are into financial service sector, this essay will look into only the cars produced by the BMW...
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This company better known for its high performance engines along with great quality, has not always enjoyed success and had faced bankruptcy in 1959, when it found a saviour in their major shareholder, Herbert Quandt.1
BMW, which mainly specialises in manufacturing cars, is always associated with its brand equity...
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