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Essay

Bmw Films

Essay specific features

 

Issue:

Business

 

Written by:

James S

 

Date added:

February 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 698

 

Was viewed:

7238 times

 

Rating of current essay:

 
Essay content:

This impressive turnaround was achieved through introducing new models, an aggressive pricing strategy, re-organising the dealer network and adapting the cars to the American market. The cars were marketed at very specific target audience. BMW had identified their target customer segment and were satisfied that their market positioning left them with a distinct market in which they had no real competition...
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BMW had identified their target customer segment and were satisfied that their market positioning left them with a distinct market in which they had no real competition. They sought to appeal to well educated, successful, single males who desired quality but also had a love for driving. No other luxury car maker had positioned themselves in this space...
displayed 300 characters

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