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Essay

Bmw Films: Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Sandra M

 

Date added:

July 24, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 1972

 

Was viewed:

249 times

 

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Essay content:

The Film approach also led to impressive bottom line results and a redefined the company’s brand image. Nearly a decade later, the firm struggles to build on the success established by BMW Films. The company’s ultimate goal is to continue increasing volume of U.S. sales to 300,000 cars sold per year; support new product introductions and cement its brand among its target audience who they identify in the case as “people who tended to be leaders, who worked hard, played hard, and achieved a lot very early in life...
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The company’s ultimate goal is to continue increasing volume of U.S. sales to 300,000 cars sold per year; support new product introductions and cement its brand among its target audience who they identify in the case as “people who tended to be leaders, who worked hard, played hard, and achieved a lot very early in life...
displayed 300 characters

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