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Essay

BMW Strategic recommendtion

Essay specific features

 

Issue:

Business

 

Written by:

Jerome H

 

Date added:

December 27, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 865

 

Was viewed:

6673 times

 

Rating of current essay:

 
Essay content:

For this specific case, we came upon the following "brainstorming ideas" for each main issue: To begin explaining what each strategy is about and how we reached one final strategy to be used by BMW, let's focus on the different "brainstorming ideas" we listed above for each specific issue to be addressed: Dealer Relationship: The current relationship with dealers does not favor BMW; therefore we recognize that it has to improve in order to achieve the company's sales goal per year...
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This needs to be revised in order to satisfy such a demanding market as the US. Japanese Power: Japanese competitors had much more money to spend and had created better economies of scale. They also had an advantage over BMW since they were mass producers. Specialized Competitors: Competition had launched strategies to reduce the number of dealers and it worked just fine...
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General issues of this essay:
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