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Boston Chicken
Essay specific features
Written by:
Clarence J
Date added:
February 8, 2013
Level:
University
Grade:
A
No of pages / words:
12 / 3298
Was viewed:
5281 times
Rating of current essay:
Essay content:
Boston Chicken meets this demand by conveniently offering fresh, flavorful, meals with a taste of traditional home cooking such as macaroni and cheese, baked chicken, and mashed potatoes.
A key success factor in conveniently offering meal replacements is to locate stores in large metropolitan markets...
displayed 300 characters
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Boston Chicken used a different franchising strategy than that used by other successful franchisers. Its focus was on franchising to regional developers rather than selling franchises to many small franchisees.
Its franchising strategy led to a network of 22 regional franchises targeting the 60 largest U...
displayed 300 characters
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