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Essay

Boston Chicken

Essay specific features

 

Issue:

Business

 

Written by:

Clarence J

 

Date added:

February 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3298

 

Was viewed:

5276 times

 

Rating of current essay:

 
Essay content:

Boston Chicken meets this demand by conveniently offering fresh, flavorful, meals with a taste of traditional home cooking such as macaroni and cheese, baked chicken, and mashed potatoes. A key success factor in conveniently offering meal replacements is to locate stores in large metropolitan markets...
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Boston Chicken used a different franchising strategy than that used by other successful franchisers. Its focus was on franchising to regional developers rather than selling franchises to many small franchisees. Its franchising strategy led to a network of 22 regional franchises targeting the 60 largest U...
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