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Essay

Brand

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Issue:

Business

 

Written by:

Charles D

 

Date added:

September 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 412

 

Was viewed:

6858 times

 

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Essay content:

Virgin is the classic example. The reason that it is classic is that few others can get away with it and nor should they try. In fact even Virgin might have done better by branding its subsidairy brands individually. Fortunately however, the charisma (ego?) of its founder Richard Branson allows it to get away with a single brand...
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Fortunately however, the charisma (ego?) of its founder Richard Branson allows it to get away with a single brand. For the rest of us, and M&S, it should be one idea, one brand. Food is one brand and clothing is another (or in M&S's case, consider selling clothing to Philip Green or someone who knows how to make money in this field)...
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