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brand
Essay specific features
Written by:
Rolando L
Date added:
January 31, 2012
Level:
University
Grade:
A
No of pages / words:
4 / 853
Was viewed:
4233 times
Rating of current essay:
Essay content:
It is a set of verbal and/or visual cues, and as such it is part of product’s tangible features. A brand name is that a part of brand that can be spoken, including letters, words and numbers; like BMW, Danone or Citibank. A brand mark is the element of a brand that cannot be spoken, often a symbol, design, or specific packaging, like the Mercedes logo or the Absolut Vodka bottle...
displayed 300 characters
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A trademark is the legal designation indicating that the owner has exclusive use of the brand.
• Branding augments a core product with distinctive functional and emotional meanings and values which distinguish it from the competition. The functional or utilitarian abilities of a brand are called brand skills...
displayed 300 characters
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