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Essay

Brand Equity

Essay specific features

 

Issue:

Business

 

Written by:

Reatha D

 

Date added:

September 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2402

 

Was viewed:

2697 times

 

Rating of current essay:

 
Essay content:

For example, grocery stores frequently sell unbranded versions of name brand products. The branded and unbranded products are produced by the same companies, but they carry a generic brand or store brand label like Kroger's or Albertson's. Store brands sell for significantly less than their name brand counterparts, even when the contents are identical...
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Store brands sell for significantly less than their name brand counterparts, even when the contents are identical. This price differential is the monetary value of the brand name. Intangible. The intangible value associated with a product that can not be accounted for by price or features. For an example, Nike has created many intangible benefits for their athletic products by associating them with star athletes...
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General issues of this essay:
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